Aprill Edwards

Mindset, Success & Feminine Activation Coach to Women

“Helping women overcome so they can become.”

Allow Me To Introduce Myself…

Aprill Edwards, Founder and SheEO of Because She Matters (www.becauseshematters.me), is a heart-centered Mindset, Success, & Feminine Activation Coach to women, specializing in helping women experience deep transformational change so they can overcome anything and become everything they desire to be.

Aprill majors in helping women master their mindset, energy, and influence so they can speak up, step up, and unlock their next level of power, purpose and impact.

Aprill believes that our biggest challenge to experiencing the life we truly desire is our resistance to going within. In order to align with our true, divine, sacred, powerful, feminine self, we must be willing to experience the internal embodiment and full expression of who we are at our core. That requires eliminating some of the toxic BS (belief systems) that have become engrained in how we think, live, and experience life today.

Be The Mentor I Never Had…

There are many women who have a powerful, sacred calling on their lives and are aching to give full birth to their power within. Aprill is fully committed to helping these women experience a heart-centered transformation through her intimate, powerful, intentional healing support to guide them on their journey.

Aprill uses her personal framework that she coined “IYP3”: Into Your Person, Into Your Power, Into Your Purpose.

I serve women as a coach and as a guide–leading them on the path to living a soulfully-aligned, powerful life that resonates with the person at their core. As a coach, I am not here to judge, criticize, or orchestrate.  I am not above my clients; I’ve just been there before and can show them the way. Together we do deep inner work.A lot of the self-help practices promoted today are great. They transition you into a deeper level of self-love. But the ego likes to keep things the same. So, while the typical self-love work penetrates beneath the surface to some degree, it doesn’t naturally flow within your cells to be fully embodied into your being.  I use a three-pronged practice that I have coined IYP3: Into your person, Into your power, Into your purpose, that will help you manifest more magic into your life than you could ever dream or imagine.

Black Women Who Blog Aprill Edwards

My Service comes from my suffering…

I had no clue the childhood trauma I experienced and the impact it had on my life. I thought I was I was just wired like this!! Through deep, deep, deep inner work, I learned that I endured multiple major traumas as a child.

Through deep, deep, deep inner work, I learned that I endured multiple major traumas as a child:

  • Mother died when I was 13
  • Immediate family members in and out of correctional institutions
  • Drug addiction
  • Emotionally unavailable dad (side note – he most definitely loved and adored his baby girl)

These experiences had a major impact on how the rest of my life unfolded. I was the people pleaser, caregiver, martyr,  victim, etc. I lived my life seeking love and attention with an ego that was determined to protect me at all costs. Eventually, the toxicity that was repressed for decades took a toll on me-depression, emotional eating disorders and other chaos plagued my life. In fact, chaos became my normal so much so that I was addicted to suffering.

But in all the madness, I managed to birth two children, who through some wondrous act of God, managed to become amazing human beings, despite some of my challenging parental tendencies. My daughter, Dominique, is a pharmacist and blows my mind in every way in watching the person she has become. My son, PJ, is equally gifted–fighting through adversity to pursue a childhood dream. He is currently a Division I basketball athlete at the University of Central Florida. He is brilliant, gifted, compassionate, and respectful.

Some of Aprill’s professional accomplishments…

  • MBA, National-Louis University
  • ISSA Certified in Fitness Nutrition & Sports Nutrition
  • AFFA Cert. Group Fitness Instructor
  • Certified Life/Success Coach (Success Coach Institute)
  • ISSA Certified Transformation Coach (2021)
  • Cert. Project Mgr & Prog. Mgr, AT&T
  • AFAA Cert. Personal Trainer
  • Certified Diversity & Inclusion Specialist, Cornell University


I have served my community in numerous capacities and have had my service acknowledged with the following accolades:

  • Advancing Indy Women In Leadership Program
  • Springfield Business Journal’s 40 Under Forty
  • Greater Springfield Chamber of Commerce’s Leadership graduate
  • Big Brother Big Sister of Central Illinois mentor
  • Noontime Toastmasters Club, president
  • District 186 Youth Leadership Saturday Academies, organizer/leader

In all, the accomplishment I am most proud of and that deems me highly qualified to serve others is that I am a CERTIFIED OVERCOMER of the very issues that I serve and supports others in. I am in love with life. I believe in the possibilities. I am backed by God. And, I am ready.  I am grateful and thankful for my journey.  And I am even more grateful to use my platform to serve and support other women and girls.  Both Because She Matters and Fab, Fit, Fem and Free are two programs that I was divinely inspired to create. I am confident that they will both help many women and girls conquer the world, one action and one step at a time.

Yes, that’s my life.

I recall being ashamed to share my testimony until I realized sharing it is not for me–it’s for us…women who need to be restored in some area of their life.

Isaiah 61:3 says “He will bestow on them a crown of beauty instead of ashes, the oil of joy instead of mourning, and a garment of praise instead of a spirit of despair.” Praise God.